Basic Requirements

  • The landing page must open in a new tab or a new window.
  • Ads must be in these formats: *.html , *.jpeg, *.png, *.gif
    [If multiple ClickTAGs/Links in the banner, please provide one HTML file, Wenn mehrere Verlinkungen gewünscht sind, bitte eine HTML-Datei anliefern]
  • *.html ads must support the clickTAG(s) variable.
  • Ads must be SSL-compliant (“HTTPS”).

Technical Recommendations:

  • Animation length suggested – less than 30 sec.
  • Initial load size – up to 150kb.
  • Total Creative size should be less 300kb.

Further technical information for the Creative Agencies:

Please refer to Official Adform support page for Building HTML5 Ads with more details:
https://www.adformhelp.com/hc/en-us/sections/10664756577937-Build-HTML5-Banners

Below we collected some articles that you may find useful for your easier navigation.

Standard HTML ad Guideline For AdformStandard HTML Ad _ Adform Help.pdf
Adding ClickTAG via Google Web DesignerGoogle Web Designer _ Adform Help.pdf
Adding ClickTAG via Adobe Animate CCAdobe Animate CC _ Adform Help.pdf
Adding ClickTAG via Adobe Edge ToolAdobe Edge Tool _ Adform Help.pdf
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